About Us

At REGA, our purpose is simple: to provide and deliver “Quality”

Seven years ago 2013, we began a small online retailer that only sold sound cards. Today, we still sell soundcards – as well as gaming accessories, chairs, tables, peripherals and more. That “more” is providing the very best after sales customer service, customer experience and company concern. We aim to inspire the distributors, retailers and manufacturers by showing it’s possible to synchronously deliver happiness to customers, employees, vendors, shareholders and the community in a long-term sustainable way. We hope that in the future people would always remember that WE MADE an IMPACT.

Who we are

Our Beginnings

The year was 2013 when we first tried to venture with a different business and eventually, we saw that there were more streamers and e-gamers who struggle to find the right equipment for content creating. Max tried buying various equipment’s and peripherals to find out which works best for the purpose. Searching for days, Max didn’t seem to find the right one.

At that moment, by identifying the gap between what customers needed and what the online retail could accomplish, Max decided to start REGA (2020) to solve this problem himself.

The idea was simple in concept but not so simple in execution. Max wanted to serve customers who resorted to catalogs and social media market platform for the streaming equipments but couldn’t find quality and reliable stores. So he launched REGA (2020) an independent distributor and retailer of high quality products that surely satisfies its customers needs.


What we live by

Our Core Values

As we grow, our process and strategies may change except our 10 core values.

1. Deliver DELIGHT through service

2. Embrace and steer changes

3. Create fun and a little weirdness

4. Being adventurous, creative and open-minded

5. Pursue growth and learning

6. Build open and honest relationships

7. Build a positive team and family spirit

8. Do more with less

9. Being passionate and determined

10. Being Humble



Who we are

Our Beginnings

The year was 2013 when we first tried to venture with a different business and eventually, we saw that there were more streamers and e-gamers who struggle to find the right equipment for content creating. Max tried buying various equipment’s and peripherals to find out which works best for the purpose. Searching for days, Max didn’t seem to find the right one.

At that moment, by identifying the gap between what customers needed and what the online retail could accomplish, Max decided to start REGA (2020) to solve this problem himself.

The idea was simple in concept but not so simple in execution. Max wanted to serve customers who resorted to catalogs and social media market platform for the streaming equipments but couldn’t find quality and reliable stores. So he launched REGA (2020) an independent distributor and retailer of high quality products that surely satisfies its customers needs.

What we live by

Our Core Values

As we grow, our process and strategies may change except our 10 core values.

1. Deliver DELIGHT through service

2. Embrace and steer changes

3. Create fun and a little weirdness

4. Being adventurous, creative and open-minded

5. Pursue growth and learning

6. Build open and honest relationships

7. Build a positive team and family spirit

8. Do more with less

9. Being passionate and determined

10. Being Humble


Where were located

Baclaran is at the north end of Parañaque because its nearness by the seashore, the place was named after a fishing gear used by fishermen called “baklad”. Baklad is a rattan fence placed by fishermen around the fish siblings in order to protect them until they are readied for sale in the market. Many of these baklads were done right there at the seashore. So, people started calling the place “Bakladan”, corruption of the word made it into the word “BACLARAN”, hence its name came to be.

BALUYOT COMMERCIAL CENTER INC. is a family owned wet market in 1900’s up until 1982 when it was converted to a public market that caters as a central hub for locally made shoes. Most local distributors for shoes have their own stalls and storage in the building to suffice the needs of the local business.